Nine Tools Every Start-up Should Use

‘What do you think the con in consultant stands for?’, someone asked me recently.

‘That’s a bit harsh’ I said, ‘Consultants bring a fresh perspective and have the benefit of working with multiple companies so they have a deeper insight into what works’.

‘That’s all very well and good’ he said ‘but a start-up can’t afford a consultant and more importantly a consultant doesn’t know best practice in something that hasn’t yet been invented.’

And his right most start-ups can’t afford consultants, or freelancers for that matter. They are one-man bands, struggling to master every function themselves. Thankfully, there are many digital tools which can save time and a small fortune on consultant and freelancer fees.

Design 

Create professional looking social media images, headers, posters, brochures, pitch decks and more with Canva.com. A free and easy to use tool loved by millions.

Strategic Direction

Find out whose visiting your site and tailor your communication efforts to them using Google Analytics. Also now available on android and iphone

Video

Create a video explainer use  www.wideo.co the site has lots of great templates to help you simply and inexpensively articulate your message.

Relationships

Business is built on relationships. Manage yours better. Use nimble.com, a lot cheaper than saleforce.com and a lot easier to work with. Plus it integrates with all social media platforms, so your communications are always in one place.

Thought leadership

Establish your start-up as a thought leader. Create an inforgraphic about something niche in your industry with www.infogr.am

Design

Hiring a designer is risky. Crowdsource your logo and web design and avoid hiring the wrong freelancers with 99designs.com

Press

Sign-up to Response Source to receive daily emails about journalists looking for stories in your industry. This is the secret tool most PR agencies use.

Hiring

Get The Crowd Works free widget and see who in your network could fit your vacancy instantly.

Social Media 

Save hours cross populating social media accounts with Hootsuite. Tweet, Facebook post and LinkedIn share with one button.

Do you have a tool that saves you time and money? Share it with me in the comments below.

 

 

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3 thoughts on “Nine Tools Every Start-up Should Use

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  2. I was wondering if you ever thought of changing the structure of
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