Nine Tools Every Start-up Should Use

‘What do you think the con in consultant stands for?’, someone asked me recently.

‘That’s a bit harsh’ I said, ‘Consultants bring a fresh perspective and have the benefit of working with multiple companies so they have a deeper insight into what works’.

‘That’s all very well and good’ he said ‘but a start-up can’t afford a consultant and more importantly a consultant doesn’t know best practice in something that hasn’t yet been invented.’

And his right most start-ups can’t afford consultants, or freelancers for that matter. They are one-man bands, struggling to master every function themselves. Thankfully, there are many digital tools which can save time and a small fortune on consultant and freelancer fees.


Create professional looking social media images, headers, posters, brochures, pitch decks and more with A free and easy to use tool loved by millions.

Strategic Direction

Find out whose visiting your site and tailor your communication efforts to them using Google Analytics. Also now available on android and iphone


Create a video explainer use the site has lots of great templates to help you simply and inexpensively articulate your message.


Business is built on relationships. Manage yours better. Use, a lot cheaper than and a lot easier to work with. Plus it integrates with all social media platforms, so your communications are always in one place.

Thought leadership

Establish your start-up as a thought leader. Create an inforgraphic about something niche in your industry with


Hiring a designer is risky. Crowdsource your logo and web design and avoid hiring the wrong freelancers with


Sign-up to Response Source to receive daily emails about journalists looking for stories in your industry. This is the secret tool most PR agencies use.


Get The Crowd Works free widget and see who in your network could fit your vacancy instantly.

Social Media 

Save hours cross populating social media accounts with Hootsuite. Tweet, Facebook post and LinkedIn share with one button.

Do you have a tool that saves you time and money? Share it with me in the comments below.



3 thoughts on “Nine Tools Every Start-up Should Use

  1. It’s hard to find your page in google. I found it on 22 spot, you should build quality backlinks
    , it will help you to rank to google top 10. I know how to help you, just type in google
    – k2 seo tricks

  2. I was wondering if you ever thought of changing the structure of
    your blog? Its very well written; I love what youve got to say.
    But maybe you could a little more in the way of content so people could
    connect with it better. Youve got an awful lot of text for only having 1
    or 2 pictures. Maybe you could space it out better?

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s